Product & venture builder
We build products. Some become companies.
Facilia is a product & venture builder for building products that can become businesses.
We work from the problem, not the brief. We find opportunities, validate what's worth building, and combine product, engineering, technology and AI to take them from an idea to a real product.
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Ventures
Things we're building.
Products of our own, some operating, some just getting started.
Industrial · Predictive Maintenance
BuildingAI-powered predictive maintenance systems that help industrial companies prevent failures, reduce downtime and extend asset life.
Coming soon
Experiences · AI Planning
BuildingAn agentic platform for planning unforgettable group experiences.
Coming soon
Advertising · Print Production
BuildingThe operating system for advertising and graphic-production companies.
Coming soon
Electric Mobility · Marketplace
ExploringA vertical platform for Colombia's electric mobility market, an EV marketplace built on intelligence around the vehicle: valuation, residual value, battery health and cost of ownership, so buying a used EV stops feeling like a bet.
Coming soonWhat we do
We don't just build software. We build things that can become businesses.
We find problems worth solving and create products around them.
We work with people who know a market, customer or problem deeply, and turn that insight into a product.
We provide product and technical leadership for companies that need to build, launch or scale technology.
Built with partners
And things we've built with others.
Products we've designed and shipped alongside founders and teams.
Partner
Have something worth building?
We partner with founders, operators and companies that have a problem worth solving, an idea worth testing or a product worth scaling.
Product
We help turn an idea into a clear product.
Engineering
We design and build the technology.
CTO
We provide technical and product leadership.
Venture
We explore building something together for the long term.
Sometimes we build our own company. Sometimes we build yours with you. Sometimes we become the team responsible for making technology happen.
How we build
A product-building loop.
Find
Find problems worth solving.
Test
Validate before overbuilding.
Build
Prototype and ship.
Launch
Put it in the hands of real users.
Scale
Double down on what works.
The build system
Humans and specialized agents, on the same team.
We're building the system that builds software. Experienced builders set the direction, make the key architectural decisions, and hold the standard. Specialized agents, one for each job, rather than one generalist trying to do everything, execute the work at scale. Every project runs on specs, evals, and telemetry, and you have full visibility into all of it.
Humans own
Direction, architecture, trade-offs, judgment and the bar the work has to clear.
Agents own
Scale and repetition: research, first drafts, implementation, tests, review passes and documentation.
Specs
Work starts written. We resolve ambiguity before anyone writes code.
Evals
Output is measured against defined criteria before it ships. If it doesn't pass, it doesn't ship.
Telemetry
The work is instrumented: what was built, what changed, how long it took. Measurable, not anecdotal.
Access
You follow the process the whole way, not just the deliverable at the end.
Why Facilia
We build from the inside.
Builders, not vendors
We care about the product, not just the deliverable.
Product + engineering
We don't separate deciding what to build from building it.
AI-native
Modern AI tooling increases the leverage of small, senior teams.
Ownership
We build our own products, so we know the difference between shipping software and building a business.
Long-term
The best partnerships don't end at launch.
About
Facilia is a product company based in Latin America. We build products of our own and partner with ambitious teams to build theirs. Our ambition is a portfolio of useful products, plus the experience, infrastructure and talent to build the next one faster.
Who's building
Javier Cristancho
Co-founder & CEO
Andrés Cristancho
Co-founder & CPTO
Manifesto
What we believe about building.
- 01Ideas are cheap. Shipped products are not.
- 02Specs before code. Ambiguity is a bug.
- 03Deciding what to build and building it are the same job.
- 04Agents scale the work. Humans own the judgment.
- 05Measure the work. Opinions are not evidence.
- 06Show the process, not just the result.
- 07Own what you build. It changes how you build it.
- 08Launch is the start, not the finish.
Built in Latin America, on purpose.